Alon Holdings Blue Square – Israel LTD changed her company name
And from now on will be known as Alon Blue Square – Israel Ltd.

70 years since our pioneering entry into Israel’s dynamic retail market,
Alon Blue Square – Israel Ltd continues to innovate with new
marketing concepts, state-of-the-art technologies and best-value products and services.
Over the past decade, Israel’s retail food market has become much larger,
more competitive and professional. Alon Blue Square – Israel Ltd
has led the way, leveraging its deep market understanding to drive change in the design of its brands, store formats,
product mix and services. The foundation of its policies, however, remains
consistent: the pursuit of total customer satisfaction; innovation to improve the
shopping experience; expanded penetration of existing and new markets; and
pursuit of efficiency in all operations. These policies have succeeded in creating
significant value for the Company’s shareholders in the past, and Management is
committed to continuing to increase sales and operating profit steadily in the future.