In the Community
Blue Square actively participates in community involvement through grass roots initiatives, environmental activities, and its major corporate social responsibility program called Smart Shoppers. As a result, Blue Square is included in the Tel Aviv Maala index, a list of 20 large, publicly-traded Israeli companies that exhibit a high level of social and environmental responsibility.
The Companys flagship Smart Shoppers is a groundbreaking program designed to empower students aged 13-16 to make knowledgeable and responsible consumer decisions. Developed over a period of several years by leading educators and the Companys personnel, Smart Shoppers reaches more than 10,000 students through its implementation in schools throughout Israel. The success of the program has earned praise and partnership from Israels Ministry of Education and Ministry of the Environment and Ministry of Trade, Industry and Commerce, whose support will help bring it to an expanded range of schools in the years to come.
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