Mega Bool is a new brand in supermarket stores that offers her costumers a new buying method that helps her shoppers purchase wisely. From previous research we held, we understood from our clients that performing a wise purchase is not a simple assignment. That is due to numerous reasons: The stores today are over packed with merchandise, they perform tempting discounts and guarantee lowest price but don't always fulfill. That is why we came to the conclusion that we need to think and act differently than what is known today. Mega Bool is the only supermarket chain in Israel that help their costumers in shopping cheap to save money. Mega Bool offers permanent every day low prices- to help purchase what is really needeed. In Mega Bool you will find visible bold prices per quantity additional to the regular price tag- (for example: oil by the liter, cornflakes per kilo) to help you compare easily between different sizes. In Mega Bool you will find clear signing of the cheapest product in a category- to help you find the cheapest item in its' group. In Mega Bool you will find a new line of products from the new private label "Mega"- to help you experience quality but fit to budget new products. In Mega Bool you will find the "budget basket"- necessary everyday products (sugar, rice etc..) in especially low prices when baying in quantity. For your convenience, we have spread out 35 stores from up north to down south. We are convinced that together we can create a new shopping culture that encourages clever and wise purchasing. We will be happy to here suggestions from you, in order to make the shopping experience in Mega Bool even better.