Areas of operation




Na’aman is Israel’s largest and leading company in the field of housewares and kitchenware. The company was founded in 1945 by members of Kibbutz Kfar Masrik, as the only factory in Israel manufacturing porcelain dinnerware.

Na’aman has 30 shops throughout the country, offering a broad variety of products in the field of kitchens, professional cooking, hospitality, gifts and decorations. Today, the company has gone public and its stock is traded on the Israeli stock exchange.

The Company has extensive activity both in the retail sector and in the wholesale sector.

Na’aman – Home to Brands

Na’aman offers a broad variety of products, at prices appropriate to various populations of consumers.

Na’aman produces classic products while focusing on trends and on innovation – and as a result, a new product is introduced almost every day. The variety of products imported and marketed by Na’aman is very large, and covers all of its customer's kitchen and hospitality needs. This variety of products is backed by an extensive inventory available in the Company’s warehouses, guaranteeing regular supply of products to its customers.          

The company’s porcelain and stainless steel brands are the oldest and moist respected in the industry. 

Na’aman products are imported from various countries around the world and are updated on a regular basis, based on innovations and developments in the field. Experienced buyers visit key international housewares exhibitions and factories around the world, in order to keep abreast on innovations and purchase the finest products and those most suitable to the Israeli market. Most of the company’s products are designed and developed by the company’s design and development department. 

Developing and expanding categories and areas of activity:

1.      Expanding the professional kitchen line – “Na’aman Professional“

2.      Developing the textiles line – “Na’aman Textiles“

3.      Opening Na’aman shops inside Mega branches.

4.      Opening new stores.