Areas of operation




YouPhone is the Alon Group’s new cellular arm, established to provide added value to Mega shoppers and to people refueling at Dor Alon, by providing free minutes.

YouPhone  offers a variety of advanced, easy-to-operate cellular services.

The company received its license from the Ministry of Communications in March 2011, and it launched its services in 2012.

 The company’s key advantage are its membership in the Alon Group, which operates, among other things, the Dor Alon company and Mega Retail, along with the connection to the You buyers’ club – Israel’s leading buyers’ club, which features over one million members who enjoy a broad variety of discounts at dozens of retail chains.

 YouPhone provides its customers with a unique advantage, the first of its kind in Israel – free minutes. YOU customers purchase products from Mega chains, fill up gas at Dor Alon gas stations and receive free minutes on the YouPhone network (subject to the terms of the benefit). This unique benefit, alongside a cheap and attractive price, allows savings of tens of percentage points in cellular phone bills and a reduction of monthly expenses.


The company offers service near customers’ homes though dozens of YouPhone shops, integrated in Mega branches and Dor Alon stations, for its customers’ convenience. 

 YouPhone Webite