Areas of operation

Other areas



Alon Blue Square holds 49% of the shares of Diners Club Israel Ltd., which holds the Israeli franchise of the international Diners Club network, and deals in the operation of the Diners credit cards in Israel.


Coupons: Rav-Tav and Rav-Card


 for purchases and realization in the best shops and chains in Israel.  

Mega Nofesh  Vacation


Mega Direct Vacation was founded in 1999 and over the years has acquired a reputation thanks to the broad variety of its products, its cheap and attractive prices and the professional support of the national orders center.

Since 2009 the company has been held jointly by the Issta Group, Israel’s largest tourism group, and Alon Blue Square Holdings – Israel’s largest retail group.
Mega Direct Vacation is a member of the YOU buyers’ club, a buyers’ club that brings together 15 retail chains, from a variety of fields.

Mega Direct Vacation has extensive commercial relationships with the world’s largest tourism providers: Issta Lines, Arkia, Kishrei Teufa, the Flying Carpet, Kavei Hufsha, Yossi Tours and others.

The Mega Nofesh Yashir website features search engines for flights, travel packages, hotels abroad, vacations in Israel, ski and sports packages and car rental abroad.

The search engines are updated constantly and allow customers to order tourism products online, using up-to-date data security technology.